MRR
$6,750
Projected annual revenue
$81,000
Avg member lifetime
20.0 months
Lifetime value (LTV)
$900
Estimates only. Actual revenue depends on payment method mix, discounts, and how churn varies across membership tiers. LTV equals average monthly fee times average member lifetime, which is 1 divided by monthly churn rate.
Churn moves this number more than anything else. Dropping monthly churn from 8% to 4% roughly doubles average member lifetime and lifetime value without adding a single new member, which is why retention tools usually pay for themselves faster than acquisition spend does.
